GDPR rule change. We promised customers on the Suzuki CRM programme we'd only send them genuinely exciting content if they opted back in at GoodbyeBoring.com. The results were great, consolidating our database to high value customers and winning a DMA Bronze.

We sent customers on the CRM programme something to keep both their pint and them cool during summer. Our ‘Cool Pool’ proved so popular, recipients were selling them on eBay for a tidy sum. Cannes Lions Gold and Campaign Direct Gold.

Our scratched 7" vinyl demonstrated how kids sound like a broken record when they pester parents for a top-up. DMA Gold and was campaign of the week in DM Weekly.